We leave behind what we have outgrown and embrace our truest identity: simply Orac.
We lose the decor, because we are so much more than wall decorations. We aim to inspire and transform. For you to find your style, your identity, your interior dreams. For you to find what feels right. We have reimagined ourselves, simplified ourselves. We focus on what was already there, but simply didn’t stand out. We believe in our core values and established a renewed commitment to sustainability. The new Orac is about expressing more of who we are, not only what we do.
The art of simplification
We started out in the 70’s as ORAC, the Ostend Research and Application Company. We aimed to replace materials traditionally used in the furniture sector (such as wood) with advanced polymers. In the 80’s, we evolved into Orac Decor because of the focus on decorative ornaments for interior design. But now, we believe we are more than just that.
Sometimes you have to press pause and look back in order to shape a better future. We paused and reflected on who we were, are and want to be. We found that simplicity, elegance and sustainability are key. So, we decided to simplify.
Now, once again, we have become Orac.
Our core focus has gradually shifted over the years and yet has always had the same purpose: enhancing the architectural design of your interior. We start from existing elements in the room and build up from there to create a true gem on your walls to treasure forever. Because we design durable products, made to last a lifetime. We design architectural elements, made for walls.
A Visual Revolution
For us, every wall is a blank canvas. A canvas we will gladly turn into a 3D masterpiece. In our new art direction, we aim to emphasise that blankness. The whiteness of walls combined with the shadows of 3D.
We want to explore movement, light, and shadow. Discover new depths to our products. Increase whitespace, but at the same time use bold colours.
A simpler, yet more in-depth Orac.
Embracing Sustainability
Our commitment to quality, innovation, and sustainability remains unwavering. We're doubling down on our dedication to delivering top-notch, ecological products. Last year, we put the finishing touches on our revolutionary 100% bio-circular 3D wall covering. We merged recycled and upcycled materials with biobased raw materials to create a series of masterpieces. Proud is an understatement.
As a company, as a team, we improve our way of working each day and each day we come a step closer to a more sustainable future. Even though we are hungry for 100% bio circular materials for all of our products, we move in step with the world’s supply and technological advancements. The reality is that sourcing recycled materials is often as unpredictable as it is limited.
Achieving our goals means not only improving technology but also inspiring a shift in the entire ecosystem of synthetic materials production – from rethinking waste as a valuable resource to encouraging the development of a robust market for recycled materials.
Join us as we continue to build Orac – mindfully, thoughtfully, sustainably. Let’s take pride in the beauty of our creations while staying humbly aware of our ecological footprint. Let’s be proud of our strides in design and sustainability, yet never satisfied. For in our quest to make a positive impact, contentment is the wall that needs tearing down first.
